It's really nice to have a quality craft brewery with aggressive, quality management in our community. I am very impressed overall with Bruce Dean and his team at Kamloops Brewery.
The Brewery today launched a beer they hope to market to the local community. It seems to me that they are looking initially to target the younger male demographic with their "Hot KB Girl" marketing campaign, designed by two women no less.
Not my cup of tea, kind of took me by surprise when I arrived at the event, but I am interested to see community reaction. I sampled the new KB genuine draft and quite liked it. In full disclosure, they gave guests a six pack of the new beer when we were leaving.
Also went on a tour of the brewery, a walkthrough of the process of assembling the ingredients, brewing, and packaging of quality bear. Found that more interesting...here are some photos:
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