I am always puzzled when I hear people say we have a shortage of parking downtown. Perhaps, for employees, but as a frequent patron of downtown businesses, when I drive, I am never at a loss for a parking spot.
I prefer the bus , but still find a need to drive from time to time.
I usually have to walk a few block from where I park downtown, but I like the exercise and fresh air. I guess its a matter of perspective.
A quick comment on marketing transit: I still don't see enough marketing of transit to downtown employees. It may be happening, and I may have missed it. It sure would be good to find out if we can get people riding the bus, before building a whole bunch more parking downtown.