When I saw people well outside the usual environmental activists starting to join the facebook group opposing the gasification of creosote railway ties in Kamloops, I knew proponents of this project were facing a huge challenge.
screenshot from my hootsuite 'dashboard'
Similarly, I sometimes (not often, but sometimes) see twitter updates (tweets) that beat the local media in breaking news stories. I also get a sense of what people are saying about Kamloops.
On Facebook, if you are searching for something or somebody specific, you can now search updates from all facebook users. With twitter, using services like hootsuite and tweetdeck, you can set up searches for search terms and have these services display them to you in a separate column.
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